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Ep 157: Future of AI Video – Pika Labs 1.0, Runway updates, Meta Emu and more

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  • 4 Dec, 2023
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Overview

In today’s episode of the “Everyday AI” podcast, the potential impact of AI video technology on various industries was discussed at length. From the evolution of historical education to the reimagining of fashion shows and the use of generative AI for personalized advertising, the future of AI video holds significant promise for businesses and media.

Revolutionizing Historical Education and Storytelling

The podcast highlighted the potential for AI video technology to reshape the way history is learned and stories are told. With the development of an app that reenacts dreams and the rise of interactive and immersive videos using generative AI, businesses and educational institutions have an opportunity to engage audiences in new and compelling ways. Imagine history lessons coming to life through AI-generated reenactments, providing an immersive and memorable learning experience for students and history enthusiasts.

Transforming Advertising

The podcast also explored the potential impact of AI on advertising. AI video is set to revolutionize the advertising landscape, offering highly personalized and targeted selling experiences, empowering businesses to connect with their audiences in more meaningful ways.

The Rise of AI-Generated Visual Content

The discussion delved into the capabilities of new AI technology that can generate high-quality images and videos, showcasing advancements in text-to-video technology and visual content creation. This technological advancement has the potential to revolutionize video production, animation, and visual content creation across industries, empowering businesses to create compelling visual narratives and engaging marketing materials.

The Competitive Landscape and Industry Potential

As businesses navigate the evolving landscape of AI video technology, it’s essential to consider the competitive landscape and the potential applications of this innovative tool. From analyzing the features and quality of emerging AI video platforms to understanding the implications for mainstream media, commercials, and online advertising, decision-makers can explore the possibilities of integrating AI video technology into their business strategies.

Looking Ahead: The Future of AI Video Technology

As we look to the future, AI video technology promises to continue shaping the way businesses and media outlets create, share, and engage with visual content. From personalized news segments and fitness videos to tailored advertising campaigns, the potential applications of AI video technology are vast and far-reaching. By embracing this innovation, businesses can stay at the forefront of visual storytelling, creativity, and audience engagement in the digital age.

As the “Everyday AI” podcast episode vividly illustrated, the future of AI video technology holds the potential to revolutionize the way businesses and media outlets connect with their audiences. By exploring the possibilities and staying informed about the evolving landscape of AI video, decision-makers can position their organizations to harness the power of this transformative technology and drive impactful change in their respective industries.

Topics Covered in This Episode

1. Impact of AI Video on Various Industries
2. Use Cases for AI Video
3. Future of AI Video

Podcast Transcript

Jordan Wilson [00:00:18]:

Will AI video finally have its ChatGPT moment? You know, that that point in time that we look back at and we say, wow. This announcement, this piece of software, this development really changed the game for the future of this technology. I think that moment could be sooner than we think. And I think that AI video for the last year or 2 has kind of been a novelty, Kind of a, hey. Look at this. But I think that’s changing. I think it’s gonna be extremely useful, and we’re gonna be seeing a lot more of it very soon. That’s one of the things that we’re gonna be talking about today on everyday AI.

Jordan Wilson [00:00:57]:

This is your daily live stream, podcast, and free daily free daily newsletter, Helping everyday people like you and me not just learn what’s going on in the world of artificial intelligence, but how we can all actually leverage it as well. You know, it’s great to know what’s going on and to keep up with the news and the tools and the trends, but, what we do here at everyday AI is is we break it down every single day Live. This is the realest thing in artificial intelligence, if I’m being honest. We come to you live every day, put out the podcast, and not just tell you what’s going on, but we break it down Every single day in the newsletter as well, we say, hey. Here’s what’s happening, and here’s how to actually use it to grow your company and to grow your career. So, I’m very excited today to talk a little bit about video. So if you are joining us live, like, Pair of Brian’s right here. We got Brian from Minnesota, Brian from Mississippi Gulf Coast, some others joining us.

Jordan Wilson [00:01:50]:

Thank you. Yeah. If if you are an AI and video people, like Darius, thanks for joining us. What do you wanna know about the future of of AI video And what’s going on there? I wanna know. Let’s talk about it today. But before we do, as we do every single day, Let’s first quickly recap what’s going on in the world of AI news. A lot of lot of interesting updates, today and over the weekend. So, actually, first, let’s do this.

Jordan Wilson [00:02:20]:

It’s Monday. It’s Monday here. Let’s let’s preview what we have going the rest of the week first. We’re gonna switch it up today on you. So, the rest of the week, tomorrow, join us. We’re gonna be talking about the ChatGPT mistakes you don’t know you’re making. Yeah. You probably know some of the mistakes you’re making, but not all of them.

Daily AI news

Jordan Wilson [00:02:38]:

We’re also, on Wednesday, gonna be talking about how to grow your brand and, with AI and a podcast, with Ronzley Vaz. So excited for that one. And then we have, Someone I’ve been connected with for a while, we presented at an AI summit together. Carol s Scott from Microsoft joining us to talk about how to use Microsoft copilot To advance your learning and your leadership, so make sure to tune in Thursday for that one. And then Friday, we have product strategy in the age of AI. Can’t wait. So now let’s talk about what’s going on in the world of AI news. So, first and foremost, Meta’s AI chief says AI superintelligence is actually a long way away.

Jordan Wilson [00:03:24]:

So, this came from a recent report, but said Meta’s chief AI scientist, Yann LeCun, believes that Current AI systems are decades away from achieving common sense and human level intelligence. So this comes in contrast to the belief of NVIDIA CEO that say That said AI will surpass human abilities in the next 5 years. Lacuna argues that current AI technologies is limited by reliance on text data and And lack of understanding of basic concepts. So, yeah, everyone’s talking about, you you know, superintelligence when AI essentially becomes, smarter than us all, and it doesn’t really need us. I I’d say we’re probably, I wanna go ahead and and go on the NVIDIA side and the OpenAI side and say we’re a lot Closer than a lot of people think. Next next news piece. New updates. Well, kind of.

Jordan Wilson [00:04:13]:

The new update is no update from Google’s Gemini. So Google has reportedly delayed the public launch of its, new AI, Gemini, to January due to issues with and non English queries. So, their their new model, so this isn’t replacing BARD. At least we don’t think so, but it’s replacing the BARD model. Right. So that is the model that, or, you know, palm the palm 2 model. So Gemini would be replacing it. And, reportedly, it was, you know, much more and than GPT 4 and all of these things, but apparently, now we see one of the reasons why it’s being delayed is it’s struggling with non English queries, because Gemini was originally announced back at the IO conference in May.

Jordan Wilson [00:04:57]:

So, you know, a lot of people have been looking forward to this, But here we are 6 months later, and really no updates from Google and when Gemini may or may not be coming. In this canceled launch event also, it’s it’s kind of because OpenAI is is running away with this. So, you know, Google really wants to, reportedly get this Gemini launch right, Unlike when it first launched Bard and there’s a bunch of errors, that that really grabbed the headline so in a bad way. Alright. Last but not least in AI news, we have some some new drama at OpenAI. You know? Hey. We We went, like, a full week and a half about any drama, but, reportedly, some new reports show that there’s a potential conflict of interest between OpenAI CEO Sam Altman And the startup RAIN Neuromorphyx, which is developing a neuromorphic processing unit or an MPU chip. So according to these recent reports, Altman’s firing and rehiring, you know, about 2 weeks ago in mid November, actually had to do with this as well, and it was linked to the company’s plan to buy $51,000,000 worth of NPU chips from RAIN, a company in which, Altman had personally invested according to reports.

Jordan Wilson [00:06:12]:

And, also, this involvement, from Saudi based investors in RAIN, led led to forced divestment by the US government due to national security concerns. So, yeah, a lot of things going on behind the scenes with these NPU chips and and and neuromorphic and and OpenAI, Sam Altman. So so keep an eye. I’m I’m sure there’s gonna be a lot more, reporting happening on this soon. Alright. It is Monday again already, Jay. Thanks for joining us. So let’s let’s talk a little bit.

Jordan Wilson [00:06:43]:

And and, yeah, there’s There’s always more AI news that we keep in our newsletter. So, if you haven’t already, make sure to go to your everyday AI.com. And, yes, sign up for that Free daily newsletter that we put out every single day, but let’s talk about something else right now. Let’s talk about Pika Labs. Alright. So I’m gonna go ahead and start. Give me a second here. And if if if you’re joining us on the podcast, make sure to check, the show notes.

Pika Labs 1.0

Jordan Wilson [00:07:10]:

We always leave links so you can come back and Watch the livestream. This is one of those where I think it’ll be helpful. It’ll be helpful to come back and watch this Mainly because I’m gonna show, on the screen now a quick 52nd promo video from Pika Labs, and then I’m going to describe a little bit about what this is, What it means, and and and kind of a little bit more on the competitive landscape. But I think it’s important to, first even just look at this because the quality, is is pretty fantastic. So let’s let’s go ahead and see if we can if we can share this live. There we go. So, we’re gonna go ahead and play This promo video is it was released last week on Pico Labs, their new one point o version coming, and then I’m gonna talk about it a little bit, as well. And so I’m gonna go ahead actually play it with no sound and kinda narrate it for you.

Jordan Wilson [00:08:00]:

So here we go. So, someone’s typing in Elon Musk in a spacesuit in three d, and it’s generating Some amazing images. Right? So it’s saying a new kind of movie magic, and we’re seeing different, You know, visuals here that are it look extremely high quality like they were done in CGI in a studio, different animated things, different things that look and Realistic in real life, being able to drop an image in and, you know, use text prompts to move it, but It’s hard to explain the quality, you know, and and being able to, expand your your canvas with AI Using a photo to video, video to video, text to video, being able to change here in this example, a model walking down the street and being able to change, you know, what clothes the model’s wearing. A lot going on on the screen in this in this quick little hype video here from Pika, but I’ll say this. And we’re gonna start with Pika, and then we’re gonna talk about, a couple other things. I don’t know if this is kind of that, chat GBT moment per se, but I will say this. The quality of this new PicoLabs is outrageous. It’s outrageous.

Jordan Wilson [00:09:22]:

So, it’s it’s not out now. So for Pika Labs, you have to go sign up, and you’ll see I’m even sharing sharing my, My browser here, it says, yeah. You’re on the wait list. Of course, I’m on the wait list. Let’s talk a little bit about AI video. Alright? And and I’ll quickly even share a little bit on on my background. Okay? Way back in the day, right, way back in the day, I was a multimedia journalist. What does that mean? Well, you know, I I Reported for some of the largest, newspapers in the country, and I think my last one I worked at was the Chicago Sun Times.

Jordan Wilson [00:10:00]:

I was always, you know, looking a little bit further ahead. So, you know, I was trying to do, you know, live blogs and things like this, and this is back, you know, more than 15 years ago now, 15, 20 years ago. But one thing I did as well is video. Right? So, I was a reporter, but I was also putting together, you know, audio slideshows with with photos and and video as well. So I’ve been editing video and and using video and worked in different, aspects of video production now. You know, I don’t do it as much recently, obviously, but I’ve I’ve spent, probably more than 10000 hours either shooting, editing, producing video. Okay. What I’m seeing now from from this Pika Labs 1 point o Promo video.

Jordan Wilson [00:10:47]:

Yes. It is that. It’s a promo video. You know, it’s tightly edited, you know, very I’m I’m sure very selected, selective on the shots that they used. But if we see What’s going on in this promo video if we see this come to market exactly as it is? Right? Because Sometimes the hype doesn’t always live up to the 1st product. A great example of that, just kinda talked about earlier, in the show, Google barred. Right? When, when Google kind of, started to promo Google Bar, it it looked amazing. It looked like it was going to, You know, be be up to par with the chat GBT or even ahead, and I don’t think that’s been the case.

Jordan Wilson [00:11:31]:

Right? But with Pico with Pico Labs 1 point o here, The quality is outstanding. The quality here is outstanding, and some of the features, You know, like like, what’s being shown on the screen here? Being able to instantly change your canvas size, being able to take a photo, High quality photo maybe that you’ve generated in mid journey or, generated in DALL E or something like that. And being able to drop and make a video It’s pretty outstanding. Yes. These features have been available in other programs for a while. But from a quality standpoint. What you’re seeing on the screen here and, again, check your show notes if you’re listening on the podcast. This looks like CGI level.

Jordan Wilson [00:12:17]:

Right. This looks like it was built in a lab by a team of people using supercomputers, like the actual outputs. Right? The early days of text to video or photo to video looked very, looked very archaic. Right? It it looked Like something you would never actually use in a real project. Right? Some of the earliest, generations from runway as an example. You you know, kind of even pre gen one. Right? Like, when you first saw, Runways, video offerings being, touted. What we’re seeing from Pika Labs 1 point o, I’m extremely excited about because I think it could be That ChatGPT moment.

Jordan Wilson [00:13:03]:

Douglas, thanks thanks for joining. Douglas saying you called Pika a Video. Is that all this is, or are we actually there? That’s a great question. So, yeah, even even in editing terms, I should explain that. Right? A hype video is is something you put together with, you know, fast cuts. Right? So I’m not saying that they’re trying to hype this, but a hype video is generally something you put together with a lot of different, very high quality fantastic visuals, and you only show maybe a half second to a second of it at a time. So it’s hard to Look at at 1 full video over the course of 3 seconds, 4 seconds, 8 seconds. Right? So a hype video just means a ton of, high quality visuals cut together very quickly.

Jordan Wilson [00:13:45]:

So are they hyping it? Absolutely. Does it take away from the quality? I don’t know. You know? I I’ve spent a lot of time in runway. And, actually, let’s go to runway next. Because I think we also have to talk about runway here. So I’m gonna go ahead and share my screen because right about the same time, right actually before, this this Pika Labs one point o announcement, we had some updates from Runway. So let’s go ahead. I’m gonna throw those up on the screen.

Runway

Jordan Wilson [00:14:15]:

We’re gonna play those as well, and I’m gonna talk a little bit about some of the new some of the new functions and and features in Runway. And we have done a full, episode here on everyday AI on runway in the past, and that’s in the show notes as well. So let’s go ahead and see kind of, so so you can even see if you’re joining us live some of the different quality comparisons, between, Runway, which has been out and it’s been the leader, for a while. So let’s let’s take a look at some things that runway Alright. So we’re seeing much more, kind of picturesque, Slower visuals, a a a little more, cinematography in these. And I’m gonna talk about this here in the sec, in a second, but Some features that runway has that I’m extremely excited about, this, motion brush, which is fantastic. And I’ve I’ve I’ve used this as well. I used it on a recent project, for actually a course that, I’ve I’ve been working on that I’ll be releasing soon.

Jordan Wilson [00:15:13]:

So, actually, let me know if if if you want to know to know more about that now. I’ll give you a preview here before it’s announced. But, you know, runway runway’s been out for a while. Right. So let’s let’s talk a little bit about even the runway platform. So, Pika Labs has been available. I I’ve done some videos in Pika Labs, but this is this is not the one point o. This is more of their their beta version.

Jordan Wilson [00:15:36]:

Right now, it lives within Discord. So you can sign up for the free version or the, you know, the pre one point o version of of Pika Labs, and you can go into Discord and use that. The results And the original Pika Labs were okay, but, again, it was a free platform. Right? Runway is not a free platform. So you always had to temper your expectations, but even the free version of of Pika Labs is pretty good. But now let’s talk about Runway. That’s what I’m showing, on the screen here. So A lot of new updates in Runway, but, you also have to look at the competitive landscape.

Jordan Wilson [00:16:10]:

Right? Runway has raised more than $100,000,000. They currently have $1,000,000,000 plus evaluation, with investors, some of the biggest investors out there such as Google, NVIDIA, Salesforce, etcetera. But, some new updates. Right? Some new updates that, Runway announced here. So more, more control over the video. It says greater fidelity and even more expressiveness when using Runway. So, runway, this was just November 20th, so about 2 weeks ago. They said we’re excited to introduce motion brush, gen 2 style presets, and Updated camera controls and more.

Jordan Wilson [00:16:54]:

So the updated camera controls are are great. It’s it’s those small touches in these this this kind of AI video that that makes a big difference. So, I did use this in a recent project where you can kind of, within a video. Right? So you can drop in a photo and make a 4 second video out of it. That’s what you can do in runway right now. But then within that video, you can, add slight effects such as a slight zoom in, A slight zoom out, you know, panning to the left, panning up and down, etcetera. So, that’s some of those new motion controls. But what I what I did wanna talk about here is this, the motion brush.

Jordan Wilson [00:17:30]:

Because as far as I know, this is the only platform right now in the generative AI space that offers something like this. I could be wrong there. I’ve used almost all of the platforms, but not all of them. So let’s let’s take a little bit look here at the motion brush. So Right there, if you’re joining us, there is a it looks like an animated, you know, something you might see from Pixar, but there’s a a pigeon on a stoop. Looks like it’s in, you know, maybe Chicago or New York City right there. So, one of the downsides about early text to video or photo to video, and generative AI systems, you know, such as runways. You didn’t have a lot of control over where the motion was occurring, Which can make it weird because sometimes, you know, you might have a distinct foreground and background, and the background’s moving, or maybe you wanted the foreground to move, or maybe something’s moving that you don’t want To move.

Jordan Wilson [00:18:22]:

So this new motion brush is great. So in this example, you know, you have this background of a city, but you also have the foreground of this, animated pigeon. So You can use the motion brush and say, hey. Instead of, you know, the clouds rolling by or instead of the camera panning, I want everything else to, not move, and then I just want this pigeon to move. So you can do that. And then when you’re done with the motion brush and you generate it, Then you see just the pigeon moving, and it does look like a slight zoom in, effect was happening here. So that’s some updates from Runway. Alright.

Jordan Wilson [00:19:02]:

That’s that’s not the last one here. So I’m gonna I’m gonna jump in, and let’s look at let’s look at 1 more quickly. Alright. And this one, I’m I’m actually I’m actually pretty excited about. There isn’t a lot of there isn’t a lot of information out About this last one. About, Meta’s emu just yet. So here’s emu. Right.

Jordan Wilson [00:19:28]:

So this is from Meta. So this is emu video and emu edit. So comparatively, you know, when this was announced a couple of weeks ago, we talked about it here on the show in the AI news, and I I I I said straight up. I said, this is a runway competitor. This looks like you know, I don’t believe Meta was one of those investors. Like, everyone else was investing in runway. But, here on the screen, you have this, this actual emu here. It looks like the emu’s going skiing with some ski goggles, you you know, some nice movement here.

Meta Emu

Jordan Wilson [00:20:00]:

So we’ll we’ll put this in the link of the show notes. So if you wanted to go check out and read more, but I’d say if you’re comparing right now at least what Meta is showing, for their new emu model that has yet to be publicly released yet, It’s pretty far behind. It’s it’s pretty far behind Pika Labs one point o. It’s probably about where the current Pika Labs that’s available to anyone is, but this is currently, it looks behind even where, runway is with their gen two model right now. So, but You cannot discount Meta because unlike everyone else, they can throw unlimited resource At any one of their, projects that they’re working on. And, you you know, Meta I think people think of Meta as, oh, that’s the Facebook parent company. Yes. They own everything, WhatsApp and and Instagram.

Jordan Wilson [00:20:55]:

Right? But they’re models that they’re working on. You you know, llama 2, kind of their their version of the GPT technology, emu. I I I mean, you have your the the text to voice, the, text to, music. Meta has so many high quality models that they’re working on, and they’re making, I believe, all of them open source as well. You cannot count out Meta in this discussion where we’re talking about text to video, photo to video, what AI video is moving forward because the other thing too Is you have to think of the platform. Right? Meta as well as just about every other advertiser out there has said That they’re going to be incorporated, and I believe Meta already has started to incorporate, some AI, generations inside their Advertising platform. So if you’re an advertiser, think of the the the that’s some low hanging fruit in terms of an application. Right? When an advertiser If you don’t have visuals to be able to use some of these models to create little, you you know, videos for your product or service, photos as well.

Jordan Wilson [00:22:02]:

So I think that Meta actually has some of the lowest hanging fruit, in terms of, Real world application and who could start using this the quickest at the widest scale, I think, would probably be Meta. Right. And presumably, it’ll be free, to use Meta. I I don’t believe they’ve been charging for for any of their models since they’re all open source right now. Alright. Let’s talk. Let’s let’s get some questions, and then I’ve I’ve got some hot takes as well. I know it’s Monday.

Jordan Wilson [00:22:37]:

Maybe you’re not ready for the hot takes, but I’ve got some. Tracy asking Tracy, thanks for joining us. Tracy asking, how did they get such crisp features compared to others? If we’re talking about Pika Labs, because I do think from a quality standpoint, this the Pika Labs is impressive. Right? I’m bringing up some of the visuals here. Right? So this one. Okay. So we have a text to video. Presumably, again, let’s let’s share the correct, share the correct screen here.

Jordan Wilson [00:23:07]:

So, this is presumably a text to video, and that’s what I’m saying. This is all hype right now. You hope that these are actual generations, within Pika. I’m sure they are. If this is a text To video generation, that’s the leader right there because the text to video in runway It’s not as good as what I’m showing on screen here. So in this example, it says, a pig in a tuxedo, photorealistic style. Right? Let me go back to that one. In this little, pig in a tuxedo here, photo realistic style, as Tanya’s pointing out, this is crisp.

Jordan Wilson [00:23:45]:

The quality of this of everything that’s in the Pika Labs 1 point o hype video is through the roof. I don’t even think right now Runway’s text to video generation is here. When I’m using Runway, I generally use their photo to video. It’s much better. Their text to video is not quite there. If this is Picolabs’ text to video that’s gonna be available to everyone producing these quality, Y’all, there’s gonna be some video producers, animation studios either in trouble, Or they’re going to be starting to use this technology right away. Alright? Hot takes. Alright.

Jordan Wilson [00:24:30]:

Let’s get some hot takes. I don’t want this to be one of those 45 minute episodes, but I’ve got some hot takes. And, actually, let’s do this. Actually, now that we have this Text to video here on the screen showing this pig in a tuxedo photo realistic style. This looks like something That was created that took a team of animators to create. The quality, the crispness, the style. This is all extremely high quality. So let’s get some hot takes, and also let’s, I wanna have some fun and talk about what this might mean for the future.

Hot takes about AI video

Jordan Wilson [00:25:06]:

Right? Because when we look at what ChatGPT Specifically has done for the fields of content creation, right, over the past year that has been out. It’s changed content creation completely, And that’s just text. But guess what? The overwhelming majority of where consumers spend their time, their energy, and their purchasing power is most heavily influenced by visuals. Right? I say a photo’s worth a 1000 words or 10,000 words or a 100000 words, whatever you wanna say. A video is worth way more than that. Right. But we haven’t yet had even though I think runway is a fantastic platform, and they’ve been the leader by leaps and bounds above everyone else. And I do think that their photo to video runways is really, really good.

Jordan Wilson [00:25:55]:

Like I said, I use it for a a secret project, that Should be released here any day. But this from Piccolo Labs, this text to video and and some of these, generations in the Hype video are outstanding. And at least it’s it’s hard until we can, you you know, try this out for ourselves, But it looks to be on par or ahead of, Runway’s gen 2. But I wouldn’t be surprised if, You know, a couple of weeks or a couple of months after Pika Labs is available to everyone to see a gen 3 update from Runway. That’s gotta be in the works. Gen 2’s been out for a while. Alright. Well, let’s get some hot takes.

Jordan Wilson [00:26:35]:

Let’s get some hot takes, Douglas. Hot takes. Yeah. We’re gonna be seeing this In the mainstream. We’re gonna be seeing text to video, photo and video in the mainstream in 2024. I’m saying commercials, you know, not not having to go out of your way to find these things. We are going to be bombarded, I think because this quality here, the cost to get the quality of what I’m sharing on my screen, This pig in a tuxedo photorealistic style is not cheap. To get this before generative AI, This is someone that’s spent their career or a team of people just to create something At the same quality, right, of just this pig in a in a tuxedo photorealistic style.

Jordan Wilson [00:27:29]:

So Hot tip number 1, we’re gonna start seeing this everywhere in 2024. Like I said, commercials on TV, ads. I mean, mean, I think I think you’re already starting to see it on on online ads. We are going to be seeing this everywhere. And I think early on, If you’re someone like me, if if if you’ve worked in a creative field or if you’ve spent, you know, 10000 hour 10000 hours plus editing videos, I’ll be able to see. This is made with a Gen AI tool. But I think the majority of people, if they look you you know, let’s just watch again about 5 seconds of this Piccoloab hypes, hype video here with this 3 d robot and this girl in the candy store and this Anime and this dog and the cat. Right? These visuals, this one right here, this cinematic dog and a cat, That is so, so good.

Jordan Wilson [00:28:23]:

This looks like it took a team of animators. So hot take number 1, we’re gonna see this everywhere, and I think That the overwhelming majority of people out there, if you don’t work in a creative field, if you haven’t spent a ton of time editing, it is going to be hard To tell the difference, especially when it comes to animated cartoons, things like that. Deepfakes? Real people? It’s not there yet. It’s not there yet unless you’re talking about, You know, I did see some of these generations earlier here where someone sorry. I’m scrubbing through this here. Here we go. So this was a real video here. So this model walking down the street and being able to change, as an example, the top that she’s wearing, That’s an editing feature but from a real video.

Jordan Wilson [00:29:15]:

So I don’t think it’s at the point yet where It’s going to produce human looking video that is indistinguishable, real from fake. So, right, we’re all worried about deep fakes, Disinformation, misinformation. I don’t think that, you know, Picolabs 1.0 or whatever Runway comes out with or, Metasemu is there. It’s not. But in terms of animated video, this is a legit game changer. They were saying looks like a fabulous tool to be integrated with other tools like Canva. Yes. Absolutely.

Jordan Wilson [00:29:50]:

Doug was saying, looks look. Pico looks near Pixar quality. Yes. And that’s why myself, when I first saw this, I think so many other people, when they saw this peak of 1 point o, everyone said, yo. Like, if this is real, if this actually happens, This is the ChatGPT moment for visuals. Right? Will we be able to ourselves go in there and type a simple, You know, prompt like cinematic a dog and a cat in a boxing ring and be able to get this, output right away? Maybe. If so, that changes That changes the game. Let’s get a couple other hot takes here.

Jordan Wilson [00:30:28]:

Let’s get them going. Here’s what I see. Here’s what I see in the future with AI video, especially with some of these recent announcements From Pika Labs one o, some of the runway updates, the fact that Meta’s emu is officially in the ring. Here’s here’s what I see. Ready? Parents creating animated bedtime stories for their children using simple text prompts Or or videos. Right? If you’re taking a a road trip and maybe you always throw on the same, You know, Pixar video that that your child has seen 30 times. I don’t think we’re there in the next couple of months, but I see this. You know? Some of these things I’m seeing, in a year or so.

Future of AI video

Jordan Wilson [00:31:16]:

But I literally think that we will be soon the ability to create short, customized animated films for your children with a text prompt, which is wild. The skill barrier for some of these things is so low That I think once the quality catches up. Right? Because right now, the the the huge downside, even if we’re talking about Something that’s publicly available like Runway Gen 2 is the short duration. Right? I think you can now go up to 16 seconds. Right? But by default, it’s 4 seconds. But I think as the technology progresses, as the computing power gets cheaper So these companies can allow us all to create more without, having to charge us more. That’s huge. Another hot take here, I think independent filmmakers are gonna be able to produce feature films solely through AI generated visuals that are going to be at the same quality As things that we’re used to right now.

Jordan Wilson [00:32:14]:

You know? Things that we’ve seen, in the past. I won’t say the past 5 years, but let’s say, You know, early 2000. You you know, when we look at some of those, you know, Disney movies, some of those earlier Pixar movies, I think in the next year or 2, We’re gonna see great AI filmmakers being able to produce short feature films That look like they’re, you know, Pixar quality by themselves. Some other things I see. Some fun ones here. And let me know. Let me know. Do you agree with these, or or what do you think that this could lead to? You know, I’m just I’m just having some fun here, imagining together with the everyday AI audience What could be in the near future with AI video? I’m thinking customizable news segments where viewers select the content and the presentation style, and Personalized fitness videos featuring AI generated trainers adopting to your progress.

Jordan Wilson [00:33:11]:

I think we’re already starting to see this, but, AI generated music videos, right, that have visual that can visually interpret the lyrics and the mood of songs. That seems like a no brainer. Right? We’re talking about shorter, you know, 2 to 4 minute songs. Maybe it’s your favorite song that doesn’t have a a video. Okay. Jet AI. Text to video, image to video. I do think that we’re gonna be seeing Also, this exact thing happened, but with smaller indie artists that maybe don’t have a budget for a high quality, video.

Jordan Wilson [00:33:43]:

And there’s actually already been some that had been produced using, Runway’s Jet 2. I’m gonna I already talked about this, but I think we’re gonna see more immersive advertising where generative AI systems create personalized commercials for each viewer. Right? So As kind of Internet connected TV becomes more popular, more and more people are cutting cable. I think the data and the data tracking With what we are watching on our TVs is going to become better, but I see a time in the very near future where, hey, if you’re using as an example, Google TV. Right? And you haven’t opted out of everything that they track. I’d be fine with this. I would be fine with a Pico Labs, you know, maybe when it’s at 3 point o or something, creating specific custom tailored AI video Ads for me. For products that maybe don’t have an advertising team, I would love that.

Jordan Wilson [00:34:40]:

But I think that’s also the future. I think we’re going to see, much more personalized and customized videos and advertising across all different mediums, not just social media, But even when we’re talking about things like commercials, you know, or, you know, when you’re going on YouTube and you always see those pre roll ads that are very highly targeted, I think you’re gonna see a lot of things, like this using generative AI. Here’s here’s a fun one. I think custom dream movies. What’s that? You know? Well, you you always wake up in the morning. You’re like, oh, I had this dream, but, hey. I I can’t remember a ton. I can only describe it with 10 words.

Jordan Wilson [00:35:18]:

I I think there’s gonna be a company that literally comes out, and they’re like, hey. Write down your dream. You know? It’s it’s an Ios app. You wake up and you’re like, oh, that was a cool dream, but I can’t remember. You’re gonna open your app. You’re gonna type it in, and it’s gonna give you a little, I don’t know, 2 to 10 minute, reenactment of that dream. Right? Historical reenactments. Right? I think the way that we learn about history is going to change.

Jordan Wilson [00:35:43]:

I think you’ve already seen this a lot with AI images, but I think you’re gonna see the same thing with AI video. There was no video, you know, through the course of history. I think this is also potentially problematic because are going to try to rewrite history, and to create narratives that maybe didn’t exist, but I think the way that future generations learn about history. You you know, world history, American history, whatever country you’re from is gonna change. I think you’re gonna see a lot of more interactive and immersive videos with and Generative AI. Another one, virtual fashion shows. Right? I think that would be Really cool. You know, right now, I think it’s just the the the the big brands, you you know, that have those, You know, catwalked runway fashion shows.

Jordan Wilson [00:36:29]:

I think you’re gonna see this now all the time. It’s not just gonna be a a once a year or a quarterly thing. I think you’re gonna see and Virtual fashion shows, and I think that they’re going to be even for the smallest brands, start up, you know, start up fashion companies are going to be able to do this as well because The technology is going so, so fast. As as we’ve seen, even if you just look at original Kind of like runway gen AI, and look at where we are now with this Picolabs 1 point o preview. I can’t wait to see where we get in the next year. Yes. What do you think? You know what? Let me know in the live comments right now. What do you see as the most interesting or most applicable use case For generative AI video, I’m gonna go ahead and feature, my favorite one in the newsletter today.

Jordan Wilson [00:37:16]:

So so what do you think? Yeah. Maybe dream reenactments like like Brian’s saying. Cecilia, this is a great one, and we’re gonna have to have more conversations about this on the show. So saying, I wonder when or how copyright law will come into play. Will lawyers jump in? Oh, yeah. You know, some of these generative AI companies Have, like, the 92 dream team of who’s who in the for for lawyers. Right? Like, we we go back and, you know, the 92, you know, basketball dream team with with Michael Jordan and Larry Bird and Magic Johnson. You you are literally already seeing all these Gen AI companies Compiling a dream team of lawyers, because lawsuits are are nonstop.

Final takeaway

Jordan Wilson [00:38:01]:

There are hundreds of large, large lawsuits on this specific thing, Cecilia. But I wanna know. Let me know in the comments. What do you see? What do you see as some interesting use cases, for AI video? Is this Piccolabs? Is this, these new runway updates when we talk about meta’s emu? Is this the future of video. Is this the future of content creation? Is this the future of content consumption? I really think it is because I think we’re going to start to see so many more personalized ads, so many more customized stories, So many more highly targeted selling experiences. What’s gonna happen y’all if I’m being honest? It’s an attack on our pocketbooks because all of a sudden, we’re gonna have all of these. When you combine The availability of of data and how much easier generative AI is is is allowing us to, interpret and make good use of that data. If you combine that with then the ability to use that data and say, oh, here’s everything Jordan’s looking at on the Internet.

Jordan Wilson [00:39:14]:

Here’s every single Ecommerce product he’s looked at but hasn’t bought. I’m gonna be seeing highly high quality, high targeted videos for those all over the place. So I think as consumers, we’re gonna be getting a lot of highly targeted, high quality, product advertisements that maybe those companies just couldn’t do it before. So I’m excited about the future. I hope now you know a little bit more about the future of AI video. Alright. If you haven’t already, And thank thank you for joining us, but, make sure to check the show notes in the podcast and in the, link here in the live screen livestream. But if you haven’t already, Please make sure to go to your everyday AI.com.

Jordan Wilson [00:39:57]:

Sign up for that free daily newsletter, and we’ll see you back tomorrow. Tomorrow, we’re gonna be talking about a ChatGPT mistake that you’re making that you probably don’t know. Thanks for joining us, and we’ll see you back for more everyday AI. Thanks, y’all.

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